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Mel Root


Mel Root

Head of Marketing

A Chartered marketing professional, first class MBA graduate, Chartered Manager and accredited Consultant with the Institute of Consulting, Mel has more than 15 years of experience in developing local and international marketing, branding and positioning strategies.

At Backbone Connect, Mel leads the marketing team and works closely with the rest of the business to gain a deep and thorough understanding of our customers. In doing this we can ensure our core value propositions are reaching the right people at the right time.