Sabrina is an expert in digital business transformation, business growth advisory and an agent for continuous improvement.
Her focus is on changing how businesses operate for delivery, efficiency and customer service. Sabrina is customer focussed and understands how the critical business disciplines of People, Mindset, Processes, Technology and Finance work together. Over the last 20 years Sabrina spearheaded innovation and transformation across a variety of organisations and customer businesses.
She is a visiting fellow for Cranfield University and University of Buckingham and holds an MBA from Cranfield University. From 2019 to 2021 she was leading the business growth portfolio at Cranfield’s School of Management and supported over 2500 businesses during the Corona Crisis before she joined Backbone in April 2021.
Now Sabrina is focussed on optimising our business processes to achieve an even more responsive, customer centric operating model.