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Gold Standard – How Backbone Connect hit new heights with Investors In People


At Backbone Connect, we put a premium on our people. We hire the best people we can find and work with them to create a development path that continuously improves and challenges them. By doing this we think we have created a culture that supports innovation, recognises high performance and rewards achievement.

So what happened when we put that to the test and got Investors In People involved to measure and prove our success? How would we stand up to the scrutiny of an independent specialist that has judged thousands of some of the biggest businesses in the world?


How did we do?

We are delighted to announce that not only did we achieve Gold Standard accreditation, but our score placed us in the top 10% of all IIP accredited organisations!

In their report, Investors In People complimented our focus on our employees and our drive for development and improvement.


  • “Backbone Connect puts its people at the heart of its strategy”
  • “People describe an impressive appreciative culture at Backbone Connect with 95% of respondents agreeing with the statement, ‘I feel appreciated for the work I do’.”
  • “The assessor observed an atmosphere of aspiration and recognition at various meetings. Fun and reward are key tools for ensuring that an atmosphere or high performance is maintained.”
  • “People feel that they are empowered to do their job and that their suggestions are welcomed and acted upon.”

What do our staff have to say about the business?

One of the great parts of the report was seeing the feedback from our employees themselves. As part of the process, total anonymity was assured, so staff can be candid about what its like to work here. Not only did our employee appreciate the culture and working environment we have been working hard to create, but they also clearly represented our core company values. It’s fantastic to hear.

  • “This is the best place I have worked for keeping me challenged and interested.”
  • “There is a real sense that we are all in this together and that people care. I always feel listened to.”
  • “We genuinely care about service delivery as much as sales, it is a real difference about here and is reflected in both our Integrity and Responsive values.”

All of us at Backbone are incredibly proud of this recognition. Employee development and building a great working culture are very important to us, so the Gold accreditation is a great measure of success. We’ll continue to put our people at the heart of everything we do. Plus it looks like we’ll have to go for Platinum next time!


For more information about Investors In People, visit their website.

For more information on how great it is to work here and the opportunities we have for employment. Get in touch with our Talent Manager Emer.